How much does quality advertising on the Internet cost?

Advertising is presented in many communication channels, but placing an ad on the Internet can attract and engage more potential customers than in any other case. In addition, it costs less to launch and conduct a campaign on the Internet than to order the broadcast of videos on television. Therefore, the question of online advertising cost may interest representatives of large corporations and small private companies. Here we’ll talk about the benefits of advertising and how much it might cost you.

What problems does Internet advertising solve?

The affordable online advertising price does not mean you can use only one low-efficiency marketing tool. In fact, it all depends on your project and the costs you are willing to incur during its development.

Using one or more internet marketing tools, you can:

• increase the number of sales;
• actively promote the brand on the Internet;
• draw the attention of the audience not only to a certain event but also to your company;
• develop a dealer network;
• to form the image of the company with the prospect of its further development;
• bring a new product to market.

With their help, you can solve several problems at once, without limiting yourself to one, because the main thing is to determine the only necessary and correct tools for launching advertising on the Internet.

The cost of advertising on the Internet

You can use various Internet marketing tools on the Internet, but only three of them give the most effective results for business:

• contextual advertising;
• SEO – promotion in search engines;
• targeted advertising in social networks.

Each has its advantages and characteristics, but SmartyAds’ experts can analyze and advise on which online advertising will work best for your business.

Contextual advertising

To launch this flexible type of advertising, you do not need to prepare a significant budget: 10 USD is enough to start, but the recommended initial amount is 100+ USD for clicks and a tariff that includes setting up and running an advertising campaign. The most popular platform for displaying contextual advertising is Google AdWords.

If you don’t want to do it yourself, specialists such as SmartyAds’ experts will monitor the launch of contextual advertising and track the data needed for analytics. You should choose this type of advertising for your business if:

• you want to see the result of placing an Internet advertisement in just a few hours;
• you want to set a low cost of advertising on the Internet for the attracted customer: in the range of a few cents and above.

The price you will pay for each new user is influenced by factors such as:

• the topic of the site in which you work;
• the region of placement of contextual advertising.

For example, in the capital and the largest cities, the competition will be the highest, so the price of a click will exceed the cost of displaying advertising in other settlements.

SEO – promotion in search engines

To get the most out of your online advertising, experts recommend using search engine promotion along with previews. The following features form its final value:

• if you choose search promotion for your business, it is worth preparing an amount slightly higher than in the previous case (often the starting amount is about 200 USD, but the more you invest, the faster you will be able to evaluate the results). This is one of the main differences from contextual advertising, in which customers appear only when you pay;
• having invested several times, you will be able to observe how sales grow and the share of your business on the Internet increases, and the position of the site in search engines gradually improves.

In addition, if you entrust the setup of search promotion to professionals, the cost of the resulting target customer will be only a few cents.

Targeted advertising on social networks

You may use targeted advertisements to actively promote a meeting, group, app, online store, website, movie, and other items on social networks. However, in order to run advertising for each of them, you must be aware of the species’ particular. The characteristics listed below define targeted advertising on social networks:

• what is the expected cost? Similar to contextual advertising, you may plan a minimum budget before running tailored ads on social networks. For any social network, 50–100 USD is the suggested amount. By the way, Facebook and Instagram are the most widely used social media platforms worldwide. However, each year, TikTok gets a lot closer to the competition;
• each business will have its own social network. So, Instagram is more suitable for companies that sell children’s and women’s goods, and products related to leading a healthy lifestyle.

It is better to calculate everything in advance and choose a platform because the choice affects the cost of a click.

Keep in mind that the price per click will also be influenced by the characteristics of your target audience and business and how interesting the advertisement shows the offer. In addition, the quality of the ad: how good the visual component is and how it is combined with the text part can also play a role.

Conclusion

Above, we mentioned the most effective types of Internet advertising, which in 95% of cases bring results for business. To summarize, a clear answer can be given to the question of the online ads cost of quality advertising on the Internet: the starting amount is 200-300 USD, depending on the Internet marketing channel used. Targeted advertising in social networks allows you to work effectively even with smaller budgets, but Google Ads and SEO have a higher entry threshold.

It is necessary to understand that the final price of advertising on the Internet for your business largely depends on the level of specialists who are engaged in setting up and conducting an advertising campaign. The Smartyads team has experienced specialists who can help you get the maximum return on your investment, and you can be sure of the quality of the work.