Important Things to Consider for the Best Custom Retail Boxes
Effective packaging is not just limited to protection, but it encircles all your product and brand needs. When you include unique artwork and branding, you can expect your retail boxes to become a silent salesperson on the retail shelf to capture the attention of your audience. Whether you sell cosmetic products, apparel, candles, or require boxes to store your official documents safely, the customization of retail boxes must align with the form of material selection, design, finishing, or inserts. Don’t worry, we make the perfect retail boxes easy for you by compiling all the important things to consider for the best retail packaging.
1. Your Target Customers
When you are selecting custom retail boxes for your brand, understand your ideal customers’ demography and psychographics as given below:
- Customer Age
- Income
- Lifestyle
- Values
- Purchasing Habits
- Tech Enthusiast
- Budget Focused
- Eco Conscious
You need to anticipate the experience of your customers as to how they will respond when they unbox your product packaging. If they’re looking for something luxury, you need to use rigid boxes with finishing and inserts like hot gold stamping. For budget-focused and eco-conscious customers, go for Kraft retail boxes that offer a rustic and natural appearance to your branded packaging.
2. Your Brand Personality
Brand personality is the aura around your product that must be depicted in the form of strong storytelling, mission, and fundamental beliefs. You can build your brand personality around sustainable packaging and use minimalist design for your retail boxes. Go for specific colors, print your brand name and logo with artwork that captures the attention of your audience. Be consistent across all of your platforms. Your branded retail packaging must include:
- Your Brand Core Message & Values
- Visual & Tactile Reflection
- Consistency Across Touchpoints
3. Packaging and Labeling Options
The fundamental parameters come into consideration when you go for the right custom boxes. Size, weight, and fragility of products are the main features to consider for packaging. If your product is more fragile, you need to go for a stronger structural design of your retail boxes with internal cushioning. Look at your product type, like electronics or food items require more safety, so you need to have retail boxes made of food-grade paperboard or with anti-static properties. Also, factors like light, moisture, temperature, and oxygen affect the selection of packaging material. Your packaging labeling must include:
- Add the common name of your product, like dishwasher, facial moisturizer, or more
- Net Quantity of Product
- Name and Place of Business, Manufacturer
- Country of Origin
- Product-specific info like ingredients, nutritional info, warnings, and expiration date
- Branding Element
4. Guidelines and State Claims
Give the authority and the customers a guideline on how your brand adheres to the industry-specific regulations, such as food safety, cosmetic labeling, and child-resistant features for certain products. You need to clearly display necessary health and safety warnings with usage instructions and ingredient lists as required by law. Print a certificate about organic, cruelty-free, recyclable, or other relevant certificates to win the trust of your audience. Don’t forget to include the legal requirements for labeling by understanding your country’s specific needs.
5. Your Budget
Select the retail boxes based on quality and cost. You need to balance the level of luxury, protection, and aesthetic appeal with your budget constraints. Always test your custom boxes first by asking for a prototype from your packaging manufacturer. You can go for a minimum number of boxes that will impact your initial investment while giving you an idea about the retail boxes you will get in bulk. It will be great to have your custom retail boxes during a specific season when you can get leverage from discount offers that will reduce the cost of your boxes.
6. Typeface
Consistency is the key when it comes to maintaining your brand-specific standards. It could be in the form of color, logo, or typeface. Have a font that aligns with your brand personality and is readable from a distance. You can create the hierarchy of your boxes by using different sizes and colors for your boxes. Make sure to use the same font on your packaging boxes as you use on other platforms like websites, social media, and more. If you’re a luxury brand, you can use classic Roman, transitional, or modern serifs to convey refinement and high quality.
7. Shipping Method
The shipping process is where your brand makes the statement as you care about your audience in the way by using durable packaging. Custom retail boxes give you a wider option to choose from the materials like cardboard, Kraft, corrugated, and rigid. Use them as per your product demands, handling, and shipping. Retail boxes come in various styles as well, and you can choose the one that best fits your product’s safety and nature.
- Mailer Boxes: For e-commerce brands, mailer boxes are easy to assemble and clean, aesthetic boxes.
- Display Boxes: Showcase your retail product on the point of purchase easily by using them.
- Sleeve Boxes: These are two-piece boxes, and top sleeves slide over the tray to secure your product nicely.
- Auto Lock Bottom Boxes: If your retail products are heavy and need a stronger base, you can use auto lock bottom boxes.
Takeaways:
- Always keep your customers in mind when you choose the retail boxes, as customer persona will help you to get the right packaging.
- Include your brand personality and elements in the custom boxes to make them more recognizable on the shelf.
- Give your product details on the custom boxes so your customers can make informed decisions.
- Your packaging can be rejected if the authorities are not happy with the results, so include the necessary warnings for legitimate packaging.
- Use typeface on the custom boxes that are readable from a distance, while being specific with your budget.
- Choose the right packaging material and style of boxes so they can stay intact during shipping.
The Packaging World is your go-to option for getting high-quality custom retail boxes within your budget. Our packaging technology allows us to craft the out of the league boxes in a limited time frame of 8-15 days. Contact us at sales@thepackagingworld.com for luxury, affordable, and durable packaging solutions.
