How to Secure a Short Film Distribution Deal

Short film distribution can be a game-changer for emerging filmmakers, helping them reach wider audiences and gain industry recognition. However, securing a distribution deal is not just about having a great film—it’s about understanding what distributors seek.

Most distributors prioritize:

• Story and Execution – A strong, compelling narrative with high production values stands out.
• Festival Success – Films that perform well at festivals have a higher chance of distribution.
• Marketability – A film with a niche audience or commercial appeal is more attractive to distributors.
• Length and Format – Short films typically range from 5 to 20 minutes. Anything longer may face challenges in placement.
• Clear Licensing Rights – Distributors prefer films with all rights cleared (music, footage, etc.) to avoid legal complications.

How to Approach Distributors

Filmmakers must be strategic when reaching out to distributors. Researching potential distributors and understanding their catalog is crucial. The best approach includes:

1. Building a strong pitch – A well-crafted email or proposal highlighting the film’s achievements, target audience, and marketability.
2. Having a well-prepared press kit – This should include high-resolution images, a trailer, a director’s statement, and festival selections.
3. Attending networking events – Film festivals and industry events are great opportunities to meet potential distributors.
4. Using aggregators – Platforms like Filmhub and ShortsTV connect filmmakers with distribution opportunities.

Negotiating Fair Deals and Avoiding Exploitation

Once a distributor shows interest, it’s essential to carefully review the contract terms. Some key points to consider:

• Revenue Split – Understand the percentage the distributor takes from sales and streaming.
• Term Length – Avoid excessively long agreements that may hinder future opportunities.
• Territorial Rights – Specify where the film will be distributed (domestic, international, or both).
• Marketing Obligations – Clarify whether the distributor will promote the film or if that responsibility falls on the filmmaker.
• Exit Clauses – Ensure there’s a way to reclaim distribution rights if the distributor fails to meet expectations.

A Cautionary Tale: The Alleged Issues with Salaud Morisset

A recent situation involving the short film distributor Salaud Morisset underscores the importance of carefully reviewing contractual agreements. François Morisset, the company’s owner, was allegedly involved in a dispute over the distribution of the short films ASHMINA and ANNA. Reports suggest that after securing a six-year distribution deal, Morisset requested additional fees for an Oscar campaign—fees that were not initially outlined in the agreement. When the filmmaker declined, Morisset allegedly reduced the promotional efforts for the films. Later, a disagreement over rights emerged, with Morisset initially requesting a significant sum for their return. However, following increased public attention, he ultimately released them without payment. This case highlights the need for filmmakers to thoroughly assess distribution contracts and ensure transparency in their agreements.

Self-Distribution as an Alternative

If securing a fair deal proves challenging, self-distribution is a viable option. Platforms like:

• YouTube and Vimeo – Offer visibility and audience engagement.
• Amazon Prime Video Direct – Allows filmmakers to monetize their short films.
• Short of the Week – A curated platform for high-quality short films.
• Educational and Airline Licensing – Universities, museums, and airlines often seek short films for their catalogs.

While self-distribution requires more effort in marketing and promotion, it provides filmmakers with complete control over their work.

Final Thoughts

Securing a short film distribution deal requires preparation, research, and careful negotiation. Understanding what distributors seek, approaching them professionally, and thoroughly reviewing contracts can help filmmakers avoid exploitation. Additionally, self-distribution remains a powerful option for those who prefer to retain full creative and financial control. By taking proactive steps, filmmakers can ensure their short films reach the right audience while protecting their rights.