What Are the Best Outreach Alternatives for Cold Emailing?

Cold emailing has long been a staple of outbound sales, but it’s no longer the only option. With email saturation at an all-time high and open rates dropping, businesses are exploring outreach alternatives that offer new ways to connect with prospects. Whether you’re dealing with deliverability issues or simply want to diversify your outreach strategy, there are several modern tools and platforms that help you reach your audience more effectively.

Below are some of the best outreach alternatives to cold emailing, each offering its own strengths for engaging leads in meaningful, scalable ways.

LinkedIn Messaging with Tools Like Lemlist or Expandi

LinkedIn automation tools are a perfect place to start your search for outreach alternatives that are more personalized. Lemlist and Expandi are platforms like these that allow users to send large numbers of personalized connection requests and follow-up messages via LinkedIn. These tools work in sync with CRM systems and enable the multichannel sequences which mean that you can combine LinkedIn messages with emails and even SMS for a better insight.

In contrast to cold emails that may not be viewed, LinkedIn outreach is different from the cold emails on the networking intent of the platform. Apart from the fact that people expect to receive business-related messages, you are also interacting with them in a more formal and context-aware setting.

Cold Calling with Dialers Like Aircall or Kixie

Cold calling, especially when powered by modern VoIP dialers, is the next top outreach alternative that is worth considering. Aircall and Kixie, the two tools, provide the click-to-call feature along with call recording and CRM integrations which speeden up outreach and make it more organized.

While some sales teams steer clear of the telephone for outreach, calling frequently results in instant feedback and the human aspect in it. A good and properly planned call can surpass even the best-made cold emails in the response rates and conversions.

Video Messaging with Tools Like Loom or Vidyard

In a time that personalization is in the forefront, video outreach is spreading as an enticing way to cut through the noise. Tools like Loom and Vidyard help you send short videos and customized videos directly to a prospect’s inbox or LinkedIn messages. The company required the videos to be tailored to the specific pain points, needs, or even individual job titles.

This technique can not only increase engagement but also trust more quickly, for those who are looking for other outreach methods. Compared to the standard email, prospects are more likely to remember a video message over it, making it an effective instrument for the relationship’s initial stage.

SMS Outreach Using Platforms Like Salesmsg or Twilio

SMS messaging is a channel that has been overlooked but is on its way of becoming one of the most efficient outreach alternatives for the realization of time-sensitive communications. Salesmag and Twilio are the tools that help you automate the texting process while keeping it compliant and at the same time personalized. The SMS open rate is around 98%, making it one of the most noticeable methods thanks to this aspect.

SMS is a very useful communication tool for follow-ups, meeting reminders, and also for checking with the warm leads. When used wisely, it is a fast and direct way to communicate with people without having to compete with the ever-increasing crowded email inboxes.

Social Selling Through Platforms Like Hootsuite or Buffer

Social selling is an amazing prospect for teams that want outreach alternatives to build relationships in the long run. By means of Hootsuite and Buffer, the platforms that let you schedule posts, support, track engagement, and monitor brand mentions across LinkedIn, Twitter, and other social platforms, you can socially sell a lot more effectively.

Sharing good-quality content and direct communications consistently with your audience, you become an authority that is familiar with people. Subsequently, during the time for formal outreach, the name is already known—no cold calls are needed.

Community Engagement via Slack Groups or Reddit

If you throw in more casual outreach alternatives, such as being a part of Slack groups, Discord servers, or subreddits related to your industry, participating in them that way is a good starting point. These communities are filled with professionals who are discussing their pain points and seeking advice. By providing assistance and coming up with helpful suggestions, you can network organically and then later direct potential leads to your offer.

Though this softer way demands some time, it often yields a great number of potential buyers who have a high level of trust in your knowledge.

Conclusion: Try Outreach Alternatives That Fit Your Strategy

Cold email still stands as a part of the outbound sales game, but it is not the only or the best option coming through. Regardless of whether your aim is to increase engagement, reach out to new audiences, or lessen your dependence on email, exploring outreach alternatives can be a powerful tool to benefit your sales team.

Finding the correct mix of tools is based on the attributes of your audience and your goals. Seek multimedia platforms like video, SMS, call, or social to participate in leads where they are the most built. To read in detail about how to improve an outbound strategy as well as the best outreach alternatives to cold emailing, visit our client’s blog.