Who Wrote Experia Files 3939?

Few innovative marketing campaigns stand out as much as Sony’s collaboration with Hatsune Miku—the virtual singer who has captured the hearts of millions worldwide. Among these campaigns, the creation of Experia Files 3939 remains a fascinating topic, blending cutting-edge technology, creative artistry, and a unique cultural phenomenon. If you’ve been searching for details about who wrote Experia Files 3939 and the story behind it, this article has you covered.

What is Experia Files 3939?

ExperiaFiles 3939 is a promotional campaign video created by Sony Mobile Communications Inc. in 2016. It was part of Sony’s effort to highlight the capabilities of their Xperia smartphone lineup. However, what set this campaign apart was its collaboration with Hatsune Miku, the globally recognized virtual singer powered by the Vocaloid software developed by Crypton Future Media.

The video and overall campaign were designed to bridge technology and art. By incorporating Hatsune Miku, Sony capitalized on her massive fanbase and appeal as a digital creativity symbol. The number “3939” in the title is no coincidence either. It’s a phonetic pun in Japanese, where “39” can be read as “Miku,” cleverly tying the project to its virtual star.

Who Wrote Experia Files 3939?

The creation of Experia Files 3939 was a collaborative effort involving several teams:

1. Sony Mobile Communications Inc.: Sony’s in-house marketing and production teams played a crucial role in developing the concept, aligning it with Xperia’s brand message of innovation and connectivity.
2. Crypton Future Media: As the creators of Hatsune Miku, Crypton Future Media provided the vocal and visual assets necessary to bring the character to life in the campaign. Their team worked closely with Sony to ensure Miku’s portrayal resonated with her established persona.
3. Tilt-six: The renowned Vocaloid producer Tilt-six remixed “Voices,” the Xperia campaign theme song. This musical contribution added an engaging auditory dimension to the campaign.
4. Creative Agencies: External agencies specializing in digital marketing and video production were likely involved in crafting the visual narrative of the Experia Files 3939 video. These agencies often collaborate on large-scale projects to deliver professional results.

Sony’s creative team, external scriptwriters, and marketers likely handled the scripting and creative writing behind Experia Files 3939. Although no single individual is credited with writing the script, the campaign’s success reflects the combined efforts of these entities.

The Meaning Behind 3939

The number 3939 in Experia Files 3939 holds significant meaning. In Japanese, numbers often carry phonetic associations. The number “39” is pronounced as “san-kyuu,” which sounds like “thank you” in English. However, in this context, it is also read as “mi-ku,” a direct nod to Hatsune Miku. The repetition of “3939” reinforces her connection to the project, creating a memorable link between the Xperia brand and the beloved virtual idol.

The Video’s Impact

The Experia Files 3939 video was well-received, especially among Hatsune Miku fans and technology enthusiasts. It showcased Xperia smartphones’ capabilities, such as their advanced cameras and audio systems, through the lens of Miku’s digital world. Sony successfully tapped into the growing experiential marketing trend by blending entertainment and product promotion.

The campaign also highlighted:

• Visual Excellence: The video’s high-quality animation and visual effects set a new benchmark for smartphone marketing. Using a digitally animated character, Hatsune Miku aligned perfectly with Xperia’s cutting-edge image.
• Musical Appeal: Tilt-six’s remixed theme song “Voices” added an emotional and engaging layer to the campaign, resonating with audiences who appreciate Miku’s music and Xperia’s technological prowess.
• Cultural Relevance: By collaborating with Hatsune Miku, Sony tapped into a global phenomenon, ensuring the campaign reached a diverse audience.

Behind the Scenes of Experia Files 3939

Creating a campaign like Experia Files 3939 involves meticulous planning and execution. Here are some insights into the behind-the-scenes process:

1. Concept Development: The initial phase likely involved brainstorming sessions between Sony’s marketing team, Crypton Future Media, and external creative agencies. The goal was to find a unique way to showcase Xperia’s features while leveraging Hatsune Miku’s popularity.
2. Music Production: Tilt-six’s involvement brought authenticity to the project. Known for their work in the Vocaloid community, tilt-six’s remix ensured that the campaign appealed to Miku’s fanbase.
3. Animation and Design: The video’s animation required collaboration between talented designers, animators, and visual effects artists. Ensuring that Miku’s character remained true to her established image was paramount.
4. Product Integration: Seamlessly integrating Xperia smartphones into the narrative required a balance between storytelling and product placement. The video achieved this by showcasing the phones’ capabilities within the campaign context.

Why Experia Files 3939 Matters

Experia Files 3939 is more than just a marketing video; it’s a testament to the power of collaboration and creativity. Here’s why it continues to be relevant:

1. Innovative Marketing: By blending technology with culture, Sony demonstrated how brands can connect with audiences on an emotional level.
2. Cross-Cultural Appeal: The campaign’s success highlighted Hatsune Miku’s ability to transcend cultural boundaries, making her an ideal ambassador for global brands.
3. Technological Showcase: Xperia smartphones’ features were effectively demonstrated, enhancing their appeal to tech-savvy consumers.
4. Fan Engagement: By involving a beloved virtual idol, Sony created a campaign that resonated deeply with fans, fostering brand loyalty.

Conclusion

Who wrote Experia Files 3939? There may not be a definitive answer, as the campaign was a collaborative effort involving Sony Mobile Communications, Crypton Future Media, and talented creatives like Tilt-Six. What is clear, however, is the impact of this innovative project. By combining technology, music, and digital artistry, Experia Files 3939 set a new standard for experiential marketing.