Want To Increase Scans and Sales? Generate Customized QR Codes Now! - Blog Buz
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Want To Increase Scans and Sales? Generate Customized QR Codes Now!

ALT TEXT: Customize QR codes with Logo

Do you know what is a QR Code? 

A QR code is a 3D square-shaped pattern that has black and white lines inside. It can be scanned through a smart device. It can navigate you to a website. It is able to communicate a message. You can make it play music or videos. It can save a person’s phone number. QR codes are quick to use. QR codes are very simple. QR codes are very useful. They are popular because they save so much time. QR codes are used daily by many businesses. They display them on flyers, signs, shipping boxes, and garments.

Why are customized QR Codes important? 

A traditional QR code is a black and white square. It looks monotonous and boring. A customized QR code stands out. It is bright and beautiful. A logo of your company can be added to it. You can also experiment with the shape of QR codes as hearts, circles, or in the form of animals like dogs. It can follow your brand’s color theme. 

People like to scan customized QR codes. They become curious and want to know what’s behind it. A fun QR code tends to be scanned by more people. Increasing traffic on the website.

What are the Benefits of Using Customised QR Codes?

Here are some reasons to add customised codes to increase your sales.

  • Get Noticed

People like to look at brightly colored items more often. A branded QR code grabs people’s attention. They like to scan it with their smart devices. As they are interested in learning about it.

  • Display Your Brand 

Place your company’s logo onto the QR code. People will immediately see your brand when they read it. They keep you in their minds. That is known as branding. It plays a role in making your business expand.

  • Be Creative 
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QR codes can be fun too. You design them to look like mini art pieces. You can design them into a happy face or more. You can make yourself noticeable compared to other businesses.

  • You Give People What They Need

Having a QR code at your business helps people. You can scan the code and find their menu on the website. They are able to gather your phone number. Shopping online is possible for them. They can stay in touch with your social media accounts.

  • Save Space

QR codes save space. One simple code has a lot of details in it. So, there is more space for images, writing and symbols.

ALT TEXT: Customize QR codes with Shape and Color

Where To Use Customized Codes?

There are many places to use customized codes. Here are some ideas for you from a market point of view.

  • Business Cards

Place a QR code on your business card. It can be connected to your website. Or on your LinkedIn profile as well. Again, this could be done via video. It allows other people to benefit from your card.

  • Product Packaging 

Fit a tag or barcode onto your package. Information can explain how to use the product. It might include safety instructions. It helps explain your product to people.

  • Posters and Flyers

Organizing a sale or an event? Use a QR code as a way to direct people to the survey. They are able to RSVP by scanning the QR code. Or shop. Watch someone else work to get a better handle on editing. It makes it quicker for them to make decisions and take steps.

  • Store Windows 

Stick a QR code to your window. People can still use mobile services to scan your shop even if it is closed. They can either buy on the website or give you a call.

  • Menus
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Menus in restaurants are available by scanning QR codes. Things are moved through email rather than physically with paper, which is better for the environment. It’s clean. Making updates is a simple procedure.

  • Tags and Clothes 

Fashion companies sometimes use QR codes for marketing. A shirt tag scan will show you the entire collection. There are care instructions provided. It is possible to follow them on Instagram.

What Are the Steps To Create Customized QR Codes?

You can make a QR code very quickly and easily. You do not need to have design experience. It only takes a few minutes. Here are the steps you need to follow:

Step 1: Select A QR Code Generator 

Many QR code Generator tools are available online. You can use QRCode Monkey, QRCode-Tiger, IMQRScan, and Adobe Express. These tools are useful.

Step 2: Add Your Info

Add the website you want people to view. Your phone number can be another way to log in. Or attach your social media account information.

Step 3: Customize Colors

Match the colors you use to the ones defined by your brand. Try to keep color theme that is not too strong nor too soft. Your goal should be that people can easily view all the content within.

Step 4: Add An Icon or Logo

Upload the logo. Place your logo in the centre. You can add a picture that fits the code.

Step 5: Choose the Shape of the QR code

The blocks and the frame can both be modified to the shapes you want. Hearts, circles, or stars can be good shapes to use. Confirm whether all features are still active.

Step 6: Run Tests 

Use your phone. Scan the barcode with your camera. Test it to see that it functions properly. Click on the link. 

Step 7: Download and Use It

Save all the codes. Publish the QR code on marketing materials. Post the information on social media.

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What Are The Best Practices for Customized QR Codes?

Follow these steps to get the best results:

  1. Keep It Simple 

Reduce the complexity of the code. When there are many colors or shapes, the scan might be difficult to complete. Making it engaging is important, yet the main idea should still be clear.

  1. Make It Scannable

It is hard to scan a QR code that is very small. Print the QR code on flyers or posters in large sizes. Keep the camera at a distance.

  1. Use A Good Contrast

Pick a light color for the background. Keep the code colors dark. This makes scanning faster.

  1. Test Before You Share

Scan the code before printing it to see whether you’re able to use the USB drive correctly. Go to the link in the email. Use several phones to see which one works best for you.

  1. Track Your Results

A few tools allow you to look up the number of times a QR code has been scanned. See what produces the best results for you.

Real-Life Example 

Here are some fictional brands to show you how the customized codes can be used in real life.

  • A Pizza Shop

A local pizza shop placed a red and green QR code on their pizza boxes. There was the company logo displayed in the center. Scanning the plate, people could review the menu and place another order. There was a 20% increase in sales.

  • A Small Clothing Brand

A brand logo started to use pink heart-shaped QR codes on hang tags for their products. A video demonstrated how the clothes were produced. The story was a big hit with the audience. They put up a video of it on Instagram.

  • A Gym

QR codes were put up on the walls of a gym. There is a short workout video attached to every one. Many people reviewed them during mini rests in between exercises. Clients hung around for a longer time and visited again.

Final Thought 

Customized QR codes are smart. They are easy. They are fun. You can use them to grow your business. You can tell your story. You can show your brand. You can give people what they need fast. Try one today. Make it your own. Boost your business!

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