Chóim24h: Vietnam’s Fast-Rising 24-Hour Digital Ecosystem – News, Services, and E-Commerce
In today’s fast-paced digital world, where instant information and on-demand services have become a lifestyle norm, new platforms are emerging to meet these growing demands. One such promising name is Chóim24h — a Vietnamese brand that is steadily becoming a household name. Whether it’s late-night news, quick shopping, or emergency service access, chóim24h aims to be the go-to solution 24 hours a day. This in-depth guide will explore what chóim24h is, how it functions, and why it’s becoming increasingly popular across Vietnam and beyond. We’ll break down its services, analyze its user appeal, and demonstrate how it fits into a broader digital transformation strategy.
What is Chóim24h?
The chóim24h is a fusion of “chòi” (a hut or small shelter in Vietnamese) and “24h” (24 hours), reflecting the brand’s round-the-clock accessibility and reliability. It represents a broader philosophy of being available, helpful, and active 24/7 — especially when other services shut down.
Multimedia Content Platform
Chóim24h offers video content, social updates, lifestyle articles, survival-themed vlogs, and interactive short films. Its YouTube presence includes episodes where creators live in isolated huts for 24 hours, forage for food, and test limits — merging entertainment, culture, and curiosity.
E-Commerce Marketplace
In recent months, chóim24h has expanded to include on-demand delivery services, allowing consumers to purchase household items, groceries, and tech gadgets late into the night. Like Gojek, Shopee, or Grab, chóim24h integrates e-commerce with hyperlocal delivery.
Emergency Help & Late-Night Utilities
It has also launched a utility assistance model, offering emergency plumbing, electrical repairs, food delivery, and basic medical help, even after midnight. This is especially crucial in urban centers where night-time needs are often underserved.
Key Features of Chóim24h
| Feature | Details |
|---|---|
| 24/7 Operation | Continuous service — news, food, emergency help, or content at any hour |
| Video-Centric Branding | Popular YouTube content: survival vlogs, 24h challenges, and daily life hacks |
| Mobile App Support | Fully integrated Android/iOS app for orders, subscriptions, and help |
| Hyperlocal Logistics | Quick delivery from verified vendors within 10-15km zones |
| Creator Economy Integration | Monetization tools for vloggers and live streamers via platform partnerships |
| Community First | Heavy reliance on comments, polls, and real-time chat with creators or vendors |
| Trusted Vendor Networks | Listings for essential service providers available 24/7 in urban hubs |
The YouTube Factor – Where It All Started
The foundation of chóim24h’s rise lies in its viral YouTube content. Their most popular videos feature creators spending 24 hours in a hut (chòi), surviving off the land, cooking with found ingredients, and documenting the whole experience. These survival vlogs:
- Use cinematic storytelling, drone footage, and ASMR cooking sounds
- Appeal to both urban viewers and countryside nostalgia
- Mix humor, tradition, and real survival techniques
This storytelling style fosters a parasocial bond between the viewer and the creator, cultivating loyalty and repeat engagement. With millions of views on selected videos, chóim24h’s video division now acts as a powerful funnel for its other services.
Digital Services: Beyond Entertainment
24-Hour Online Store
Chóim24h allows users to shop for:
- Groceries and fresh produce
- Personal hygiene and wellness items
- Electronics and accessories
- Household supplies
What sets them apart? Delivery up to 3 AM, especially in dense cities like Ho Chi Minh City and Hanoi — ideal for students, night-shift workers, or emergencies.
Emergency Assistance Booking
Need an electrician, AC technician, or locksmith at 2 AM? The chóim24h app allows you to book help from verified vendors with background checks and reviews. This feature is especially popular in high-rise urban apartments where management services are often unavailable at night.
On-Demand Food & Drink
While other apps may stop delivery by midnight, chóim24h partners with:
- Late-night street food vendors
- 24-hour pho shops
- Family-run bánh mì stalls
- Independent bubble tea makers
This local partnership model brings authentic flavors to your doorstep, offering no-commission pricing to support small businesses.
Mobile App Highlights
Chóim24h’s mobile application (available on Android and iOS) has the following key features:
- Smart cart tracking with order status updates
- Push notifications for late-night deals and content drops
- Chat with vendors or creators directly
- Activity analytics for influencers
- Integrated VNPay and ZaloPay support
With clean UX, light-dark modes, and real-time geolocation, the app is user-friendly for all age groups, especially tech-savvy Gen Z and millennials.
Monetization & Influencer Economy
Chóim24h isn’t just a platform—it’s a hub for creators, influencers, and micro-entrepreneurs.
Affiliate Marketing
Creators on the chóim24h network can share unique product links via their videos or social posts. If a viewer purchases through their link, the creator earns a commission — similar to Shopee Affiliate or Tiki Partners.
Vlog Sponsorships
Brands looking to advertise survival gear, instant noodles, or outdoor tools can sponsor 24-hour challenge videos. It’s an emotionally engaging way to market in Vietnam’s creator ecosystem.
Tip-Based Content
Viewers can donate to their favorite creators through the chóim24h app via “thank you” coins — a localized micro-tipping model that supports independent storytellers.
Why It Matters – Cultural & Digital Impact
Chóim24h taps into a cultural sweet spot:
- Vietnam’s nostalgia for rural simplicity
- Growing need for 24-hour convenience in digital-first cities
- Rising creator economy where everyone wants to vlog or live stream
- Social validation and community-driven commerce
This positions chóim24 as more than a startup — it has become a social infrastructure for modern Vietnamese life.
Future Plans & Vision
According to insiders and press statements, chóim24h plans to expand into:
- Regional delivery networks in Cambodia, Laos, and Thailand
- AI-powered personalization (content + shopping)
- Eco-packaging and low-waste delivery
- Electric bike delivery fleets for faster late-night shipping
- Online learning content: survival skills, DIY home fixes, cooking
Their long-term goal is to be the “Grab + Netflix + Tiki” of Vietnam — all in one app.
Final Verdict: Why Chóim24h is Winning
Chóim24h is a shining example of what the next-gen Vietnamese startup can look like — rooted in culture, powered by digital storytelling, and designed for real human needs.
Key Strengths:
- Engaging content + practical services = retention magnet
- Nighttime economy targeting an underserved market
- Local flavor with scalable logistics
- Creator-friendly business model
- Fast adoption in Gen Z and rural-to-urban migrants
Final Thoughts
If you’re a creator, entrepreneur, or curious viewer, chóim24h is worth watching — and using. From surviving in a bamboo hut to ordering noodles at 2 AM, it offers a taste of life that’s raw, real, and refreshingly Vietnamese.
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