Daniel Broglie: Profile, Career, and Influence in Swiss Business and Trade
Daniel Broglie is a Swiss business executive best known for his leadership roles in the packaging, printing, and trading sectors, as well as for serving as President of Handel Schweiz, one of Switzerland’s key trade associations. Over nearly two decades, he has built a reputation for guiding traditional industrial companies through digital transformation, international expansion, and changing market conditions. Because the name Daniel Broglie is shared by several individuals worldwide, this article focuses primarily on the Swiss executive associated with CHROMOS Group AG, Chromos AG, and Handel Schweiz, while also briefly clarifying other people with the same name.
Who Is Daniel Broglie?
Daniel Broglie is a senior Swiss business leader with extensive experience in:
- Industrial distribution and services
- Packaging and printing technologies
- Corporate management and strategy
- Trade policy and business representation
He rose to broader public attention after being elected President of Handel Schweiz in 2025, a role that placed him at the center of national discussions on trade, supply chains, and international market access.
Early Career and Entry into the CHROMOS Group
Daniel Broglie joined the CHROMOS Group in 2006. CHROMOS is a long-established Swiss company specializing in industrial solutions, including packaging, labeling, printing technology, and automation systems.
At the time, the company was already a recognized player in the Swiss and European markets, but the industry was undergoing a significant transformation:
- Digital printing technologies were replacing traditional systems.
- Global supply chains were becoming more complex.
- Customers increasingly demanded integrated, technology-driven solutions rather than standalone machinery.
Broglie entered the organization during this transitional phase and became deeply involved in shaping its long-term strategy.
Leadership at Chromos AG
In 2010, Daniel Broglie took over the management of Chromos AG, one of the CHROMOS Group’s central operating companies.
Key areas of focus during his leadership
- Digital transformation
He supported the integration of digital printing and automation technologies into Chromos’ product portfolio, helping the company remain competitive against global suppliers. - International partnerships
Chromos expanded collaborations with international technology providers, strengthening its position as a distributor and systems integrator in Switzerland and neighboring markets. - Operational modernization
Under Broglie’s leadership, the company emphasized process optimization, customer service, and long-term service contracts rather than one-off equipment sales. - Strategic diversification
The group explored e-commerce and niche online businesses to complement its industrial activities.
The Babymüller.ch Venture
One notable example of diversification was the founding of Babymüller.ch in 2011.
Babymüller.ch was an online retail platform specializing in diapers and baby care products. At the time, e-commerce in Switzerland was growing rapidly, but still lagged behind markets such as Germany and the UK.
The project demonstrated:
- Broglie’s openness to testing new digital business models
- A willingness to invest in consumer-oriented platforms outside the group’s traditional industrial focus
- An understanding of logistics, subscription models, and customer retention strategies
The business was later sold in 2016, allowing the group to refocus on its industrial core while benefiting from the experience and financial return of the venture.
Role in CHROMOS Group AG
Over time, Daniel Broglie became part of the top executive leadership of CHROMOS Group AG, eventually being reported in Swiss business media as Co-CEO of the group.
In this role, his responsibilities have included:
- Group-wide strategic planning
- Oversight of multiple subsidiaries
- Investment decisions and acquisitions
- Representation of the company at industry and trade events
The CHROMOS Group today operates across several industrial sectors, including:
- Packaging technology
- Printing systems
- Labeling solutions
- Industrial automation
- Consumables and services
Broglie’s leadership coincided with a period in which these industries experienced rapid technological change driven by:
- Industry 4.0 concepts
- Data-driven production
- Sustainability requirements
- Rising energy and material costs
President of Handel Schweiz
Election in 2025
In June 2025, Daniel Broglie was elected President of Handel Schweiz (Trade Switzerland), a prominent association representing Swiss trading and distribution companies.
Handel Schweiz plays a significant role in:
- Representing business interests to the Swiss government
- Advocating for favorable trade agreements
- Supporting small and medium-sized enterprises (SMEs)
- Addressing regulatory, customs, and logistics issues
Priorities in office
Following his election, Broglie publicly emphasized several strategic goals:
- Strengthening international market access
Ensuring Swiss companies can compete globally despite regulatory and geopolitical challenges. - Reducing administrative burdens
Advocating for simplified customs procedures and digital documentation. - Supporting innovation in trade
Encouraging the use of digital platforms, data analytics, and automation in logistics and distribution. - Sustainability and compliance
Helping members adapt to environmental regulations and responsible sourcing requirements.
His appointment was seen as a sign that Handel Schweiz wanted leadership with strong operational business experience rather than purely political or academic credentials.
Education and Professional Background
Public profiles indicate that Daniel Broglie studied at INSEAD, one of Europe’s leading business schools, known for executive education and international MBA programs.
While full details of his academic background are not publicly available, his career trajectory reflects:
- Strong financial and operational management skills
- Experience in multinational environments
- A strategic framework for corporate restructuring and expansion
Leadership Style and Reputation
In industry coverage and corporate communications, Daniel Broglie is often described as:
- Pragmatic – focusing on implementable strategies rather than theory
- Technology-oriented – closely following innovations in industrial systems
- Internationally minded – emphasizing cross-border cooperation
- Consensus-driven – particularly important in association leadership
Colleagues and partners highlight his ability to balance:
- Long-term planning with short-term operational needs
- Innovation with financial stability
- Corporate growth with regulatory compliance
Distinguishing Between People Named “Daniel Broglie”
Because the name is not unique, it is important to clarify that:
- Daniel Broglie (Swiss executive) – The subject of this article; associated with CHROMOS Group, Chromos AG, and Handel Schweiz.
- Daniel Broglie (Germany) – Listed in academic databases as a philosophy undergraduate at Johannes Gutenberg University Mainz.
- Daniel Broglie (business profile, Cosmo Group) – Appears in LinkedIn directories with different professional affiliations.
Search engines often mix these profiles, which is why content about Daniel Broglie frequently needs contextual clarification.
Why Daniel Broglie Matters in Swiss Business
Daniel Broglie’s importance lies not in celebrity status but in institutional influence:
- Through CHROMOS, he impacts how Swiss manufacturers and packaging companies adopt new technologies.
- Through Handel Schweiz, he helps shape the regulatory and economic environment for hundreds of trading companies.
In an economy heavily dependent on exports, precision manufacturing, and reliable logistics, such roles carry long-term significance.
Public Interest and Online Searches for Daniel Broglie
Search queries for Daniel Broglie typically come from:
- Business journalists
- Industry partners
- Event organizers
- Researchers
- Companies seeking executive background information
As his role in Handel Schweiz gains visibility, branded searches for his name are expected to increase, especially in the context of:
- Trade negotiations
- Industry conferences
- Policy debates on supply chains and customs regulation
Summary
Daniel Broglie is a Swiss executive whose career bridges traditional industry and modern digital business strategy. From joining CHROMOS Group in 2006 to managing Chromos AG, launching and selling an e-commerce venture, and becoming President of Handel Schweiz in 2025, his professional path reflects the evolution of Swiss industrial trade in the 21st century.
While several individuals share the same name, the Daniel Broglie associated with CHROMOS and Handel Schweiz stands out for his leadership in business transformation and trade representation.
You May Also Read: Tony Keterman: Leadership, Career, and the Rise of Hamilton Court FX
