Meet Marey: The AI Video Tool Backed by $84M for Studios

In one of the largest investments in AI video tools, investors have committed $84 million into Marey, a tool that enables users to create professional-grade films. 

Since the emergence and evolution of generative AI tools like ChatGPT, a trend has developed from text generation to the AI-generated creation of all media, including movies. The AI movie trend has evolved quickly from consumer-grade tools like MidJourney to professional-level tools to meet higher-grade needs. 

Moonvalley is an AI startup developing Marey, a studio-grade video tool that generates licensed, high-quality content for filmmakers. Marey is different from other AI video tools because it focuses on licensed content generation, setting it apart from less powerful and less legally robust consumer tools. 

This article defines Marey and why it matters, who is backing Marey, the studio features that set it apart from competitors, the rise of AI in filmmaking, and security and privacy in AI video production. 

What Is Marey and Why Does It Matter?

Marey is a professional-grade AI licensed-content generator developed by Moonvalley. It exists to use its AI capabilities to generate video content that uses licensed material that companies can use within legal frameworks to make full-length movies or advertise products. 

The target audience for Marey is anyone involved in film production, but particularly filmmakers, production houses, and post-production teams, because it can provide impressive Special effects and powerful video editing. 

It’s not just forward-thinking studios that are interested in this innovative tool. Traditional studios are attracted to what Marey can offer, too, because it offers many benefits beyond futuristic, fast, and high-quality AI image generation. 

It offers practical benefits like reducing production costs, accelerating content creation, and aligning with growing demand for scalable, studio-grade digital storytelling tools.

Everyone seems interested in Marey, making it an exciting new tool for any studio that wants to reduce costs without cutting back on quality.

The $84M Investment: Who’s Backing Marey?

It’s interesting to note who’s backing Marey, with the summary of the funding round, key investors, and what this tells us about the AI filmmaking tool market. When we know this data, we can see how the future of AI studio-grade video generation is likely to look. 

Summary of the Funding Round

Moonvalley raised $84 million, bringing total funding to $154 million, in a round led by General Catalyst. Proceeds will expand Marey’s licensed‑content library and enterprise integration APIs. 

Key Investors

The round was led by General Catalyst, with strategic backing from Creative Artists Agency (CAA), Comcast Ventures, CoreWeave, Khosla Ventures, and Y Combinator—signaling film–tech synergy. The diversity of these backers shows that filmmakers from all areas of film are interested in using this tool. 

What This Tells Us About the AI Filmmaking Tool Market

Legislation is catching up fast with generative AI use, so studios and brands increasingly require ethically sourced, legally clear AI tools. Demand is shifting to licensed, production‑grade platforms that empower creators with cinematic control so they can make the movies they want without breaking laws. 

Studio Features That Set Marey Apart

So, what sets Marey apart in a way that allows it to secure so much cash for its development and marketing?

Well, firstly, it contains several different tools that allow filmmakers to have full creative control over every aspect of their AI-generated movie. 

These tools include:

• Scene Composition: Ensures visuals are framed, balanced, and cinematic for storytelling impact.
• Character Control: Lets creators direct movement, emotion, and consistency across generated scenes.
• Lighting: Creates mood, realism, and depth through AI-managed visual lighting setups.
• Dialogue Generation: Generates natural, expressive speech aligned with characters and scene context.

The next question you might be asking is: Why is the licensed content focus so crucial for professional filmmaking? The answer is: legislation. Laws are quickly catching up with all AI-generated content, because of human rights and copyright issues. Marey uses only licensed content, so filmmakers can use it how they want without worrying about litigation against them. 

Security and Privacy in AI Film Production

Studios that use Marey will have to pay large sums of money to access it, so they will want to secure the content they generate, like creative assets and intellectual property. 

VPNs are perfect for film studios because they make it easy to collaborate remotely in a secure way using safe transfers and hidden IP addresses. For smaller teams, a free VPN will be perfect as it offers security without any cost. 

Always choose a VPN with strong encryption and no-log policies, as free VPNs don’t always offer these features. Taking this action will ensure you protect the intellectual property you use to generate AI video content. 

Conclusion

So, when can you use Marey? Marey entered a closed beta in March 2025, initially targeting selective filmmakers and creative agencies. On July 8, 2025, it became publicly available via a credits-based subscription and monthly pricing tiers.

There are also several potential partnerships and studio deals on the horizon for Marey, so now is the time to invest in this innovative technology that is likely to change how video content is generated and how realistic it looks. 

The $84M funding is just the beginning for Marey. It will be exciting to see how studios use it in the coming months and years to see how AI tools will change how cinematic experiences look and feel.